AHC Asset Management was founded as a specialized and practical substitute for the advisory services provided by major, more all-encompassing real estate corporations.

Our advisors have held senior positions with hotel owners and leading hotel chains. We provide our clients with specific and practical solutions based on years of real-world experience in the development and operation of hotel assets.

We have piloted the opening and operation of the branded hotels (Marriott, Accor, Hyatt, Radisson, Hilton, etc.) in Morocco’s most popular cities and seaside resort areas. We love what we do and we're always looking to provide our clients with the best possible outcome.

For me, working in the hotel sector is so much more than just a profession, it's a true passion. Since my first steps in this industry in 2008, I've been fascinated by how hotels may provide distinctive and unforettable experiences to their guests. Whether creating a warm and welcoming environment, offering exceptional services or displaying local culture. I am also aware of the complexity of this demanding and competitive industry, which requires connectivity between every element of a hotel to guarantee smooth operations and guest satisfaction.

With years of experience in hotel asset management, I have developed a thorough understanding of the challenges and issues faced by hotel owners, and I firmly believe that to succeed in the hotel business, it is crucial to have a holistic vision that considers all aspects of an establishment's operations and ties them with the owner’s profitability expectations. This approach is what I apply in my practice of hotel asset management to offer my clients a complete and effective solution.

Nabil Cheikh
Managing Director
AHC Asset Management